The Frontline Podcast

The Sales and Marketing Podcast that helps entrepreneurs and enterprise leaders with the tools, tips and techniques for better results.

Ep27 – Starting a new business & the importance of branding

Written by Admin

February 8, 2021

Interview with Shonice Garnham

As a young professional, Shonice Garnham graduated from university with an increasing interest in Marketing, focused on branding. After having worked for a company for 2 years, Shonice decided to start her own marketing agency.

We discussed how important branding is to an organisation & whether brands are a representation of a company’s identity or are they a well-design reactive concept based on the target audience’s identity?

Shonice also shared with us her biggest challenge in marketing. According to Shonice, Facebook adverstising is a complex challenge. The need to be strategic & tactical on a platform that constantly changes the way it works is paramount. We also discussed the necessity of knowing who your audience is & choosing the platform that is the most relevant.Needless to say, the need for Content Marketing was also discussed

We also asked Shonice what founders need to focus on to launch their ideas or scale their organisations.

Join us in listening to this episode to gather valuable insight about digital marketing for young fresh companies.
Shonice Garnham LinkedIn: click here
(image credit: Business2Community)

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Ep27 – Starting a new business & the importance of branding

Interview with Shonice Garnham As a young professional, Shonice Garnham graduated from university with an increasing interest in Marketing, focused on branding. After having worked for a company for 2 years, Shonice decided to start her own marketing agency. We...