Interview with Peter Strohkorb
We welcome Peter Strohkorb, author, coach, founder & CEO of Peter Strohkorb Advisory with a focus on Sales & Marketing, sales funnel & lead generation. Peter has been on our show twice before & today, for this 3rd appearance, we will be discussing “Smarketing”.
Smarketing is a portmanteau coined by Peter to represent the close links between Sales and Marketing.
In many organisations, Sales & Marketing are 2 separate divisions, one feeding the other, each thinking the other is subservient. Nothing is further from the truth. Sales & Marketing are potentially 2 different disciplines, but they both have the same objective: help solve a customer problem. One does it using sales techniques, the other does it using marketing techniques. Neither would work without establishing a “know like trust” relationship with the target audience. Listen in for some gems on the topic
Head over to Peter’s website for more resources & to download his sales funnel checklist to see where you stand. More links will be added in the comment box.
Don’t forget to subscribe & enable notifications after listening to the podcast.
#SalesandMarketing #Sales #Marketing #Smarketing
Peter’s Website: https://peterstrohkorb.com/
Peter’s Twitter: https://twitter.com/pstrohkorb
Peter’s LinkedIn: https://www.linkedin.com/in/peterstrohkorbsalesmarketing/
Peter’s Facebook: https://www.facebook.com/Peter-Strohkorb-Consulting-International-765136526856678/