The Frontline Podcast

The Sales and Marketing Podcast that helps entrepreneurs and enterprise leaders with the tools, tips and techniques for better results.

“People buy from people they know, like & trust”, “automation is personalisation at scale”!

Written by Admin

February 8, 2021

An interview with founder & CEO of Macanta CRM, Peter Daly-Dickson.

In this episode, we discuss how creating a CRM system that responds to specific needs from an organisation is a sure way of creating a successful CRM platform. We also discussed how CRM systems can help sales processes into converting leads into closed deals, by managing relationships between different parties who are attempting and hopefully succeeding at building mutually beneficial relationships based on “know, like, trust” concept.

In short, CRM platforms, and the discipline to add information to it, is a digital recreation of basic human nature, of using stored information to have a meaningful conversation!

Find out more in this episode dedicated to CRM, its impact on sales process, marketing automation, and what the predictions for the future sales landscape may be.

Peter Daly-Dickson LinkedIn Profile: click here
Macanta CRM website: click here

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