The Frontline Podcast

The Sales and Marketing Podcast that helps entrepreneurs and enterprise leaders with the tools, tips and techniques for better results.

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“People buy from people they know, like & trust”, “automation is personalisation at scale”!

An interview with founder & CEO of Macanta CRM, Peter Daly-Dickson. In this episode, we discuss how creating a CRM system that responds to specific needs from an organisation is a sure way of creating a successful CRM platform. We also discussed how CRM systems...

Ep48 – Brand names that improve business performance

An interview with Louise Karch Why are brand names so important? How do you create a brand name that will see your business grow? What makes a brand sticky? Listen to Louise Karch, a multi-award winning marketer & best-selling author of Word Glue: Find your...

AI in sales and Marketing. How is the sales process being affected?

A fireside conversation with Jeremiah “The Shark” Sarkett from Keap “Change is coming” say Senior Partner Manager from Keap (formely known as Insusionsoft), Jeremiah “The Shark” Sarkett With the advent of AI in Marketing &...

Ep46 – Hiring, assessing, training & coaching new salespeople

An interview with Jason Howes from Arrow Executives Today we talk to Jason Howes from Arrow Executive about hiring salespeople, training them, coaching them & making them a successful team within an organisation. Jason has a wealth of experience providing...

Ep45 – The impact of your state of mind & mindset on your sales performance.

An interview with Geoff Wade from Onirik World Group “I don’t control the buying process, I can influence the buying process”. Want to find out more about mindset vs state of mind, human performance & impact on sales? Listen to this week’s...

Ep44 – 21% Improvement in 21 week? Across Sales Performance & Leadership development?

An interview with Geoffrey Wade from Onirik World Group 21% improvement in 21 weeks? Across Sales Performance & Leadership Development? Unreal claim you might add? Check out this week’s episode with Geoffrey Wade & find out more. Geoff is the founder of...

Ep43 – A Brief Introduction to Enterprise Resource Planning ERP

An Interview with Maria Isoton Want to find out more about ERP and what they mean to you, even if you are a SMB, especially if you are a SMB? Today we are joined by Maria Isoton, an ERP implementation specialist and Accountant from Reassure Accounting, who dutifully...

Ep42 – Sales tips from Jeremiah “The Shark” Sarkett

Senior Partner Manager, Keap 3 golden sales tips from the Senior Partner Manager from Keap (formely known as Insusionsoft), Jeremiah “The Shark” Sarkett. Do you want to know what they are? How about 3 guesses for 3 tips? OK OK, you’re almost there!!...

Ep39 – Fireside chat with Paul Sculthorpe

Welcome to the world of Program and Project Management Join us today in a fireside chat with Paul Sculthorpe, Head of PMO at Baxi Heating UK, to talk about program management & project management, and the benefits of having a formal PMO structure in place could...

Ep41 – Online Courses

What are they? Should you make use of them? Should you create your own? Join us discussing these points with Lisa Listama from Sparkle E-Learning Online courses, what are they? Should you make use of them? Should you create your own? The simple answer is YES! Learning...

Ep38 – Some Truths about Marketing

An Interview with Paul Harrison Paul Harrison, partner & Digital Marketing Advisor & business owner at Zib Digital & Magic Hand Carwash, is our guest star today! We talked a lot of customers, marketing, attribution, & other topics, but we feel the best...

Ep36- Fireside conversation time

First one for TFL Fireside conversation time! We’re trying something new, to try and switch things up a little, this week we basically got together on Zoom and recording a quick session where we talk about the podcast, our results, why we do what we do, a little...

Ep34 – The one marketing secret for growing a Startup

Interview with Rhonwyn Learner What is the one marketing secret that will grow your business? We talk to Rhonwyn Learner from Business in Training for some hot tip on marketing your wares no matter what technique you use. Third consecutive podcast with Rhonwyn who...

Ep33 – Marketing tips for Startups

An Interview with Rhonwyn Learner Are you a startup looking to win your first customers in a month? We talk to Rhonwyn Learner from Business in Training for some hot tip on marketing your wares & getting good traction in the market.This was a very interesting...

Ep32- Fear of First Contact

An Interview with Rhonwyn Learner Are you apprehensive about reaching out to people you don’t know? In this episode, our guest Rhonwyn Learner, GM of Business in Training explains to us how to get past the fear of connecting with strangers & selling yourself...

Ep30 – What is Smarketing

Interview with Peter Strohkorb We welcome Peter Strohkorb, author, coach, founder & CEO of Peter Strohkorb Advisory with a focus on Sales & Marketing, sales funnel & lead generation. Peter has been on our show twice before & today, for this 3rd...